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CLIENT

Vinny's Pizzeria Napoletana

WHAT I DID

Brand Identity

Packaging

Lettering

Illustration

Collateral

YEAR

2020

TEAM

Lucas Malta, Maria Loes, Juliana Neves, and Isabella Barbosa

Vinny's is a Neapolitan pizzeria based in the heart of Brazil. We used Blueprints as inspiration, a photographic print made with white lines on a blue background and showing how something will be made, a detailed plan of something to be done. These drawings are metaphors for the technique and precision that Neapolitan pizzas require. They are used especially for copying maps and mechanical drawings.

The new version of Vinny's wants to clarify that it knows how to make quality pizza, respecting traditions, and follows the rules with a touch of modernity.

 

The brand's lettering is inspired by the traditional Italian cursive of the 20s-30s, contrasting curves and shapes.

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