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CLIENT

Rubicon Exotic

WHAT I DID

UX/UI design, art direction, iconography, and image retouching.

YEAR

2022

TEAM

Lucas Malta, Michelle Caplan, Kelsey Newinger, Matthew Howard, and Sanju Kumar.

For more than 40 years, Rubicon Exotic has been a leading global exotic fruit juice manufacturer known for creating unique flavour combinations that hit. For this milestone anniversary, we built a new visually-immersive online platform designed to capture the essence of the brand and connect with consumers. The new site features custom animations and illustrations paired with curated recipe content that drives the user to explore tasty food and drink pairings. 

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Explore rubiconexotic.ca

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