Mudi is a Brazilian furniture company and shows that buying a furniture can completely transform the context of an environment. The intention was to design a visual identity resulting from a process of experimentation with materials, patterns and shapes bringing colors that make reference to very common ingredients in brazil.

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We created patterns to be used as auxiliary graphic elements inspired by the main materials of Mudi furniture: fabric, wood and metal for helping the brand communicate and differentiate their products. We also created MudiBlock, Mudi's font family inspired by woodblocks.