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CLIENT

George Vodka

WHAT I DID

Logo, brand identity, packaging, and 3D.

YEAR

2021

TEAM

Lucas Malta, Michelle Caplan, Kelsey Newinger, Matthew Howard, and Paulo Rocker.

George is the vodka brand that reminds you to savour the experience and make time for your true self.

 

We've created the logo, brand identity and label for a small-batch craft vodka with a distinct brand and flavour for those who enjoy a premium spirit, regardless of age, gender, colour or creed. George combines a passion for both life’s subtle and profound experiences with the know-how of Canada’s best vodka makers at 3,100 ft above sea level. Whether you’re looking to mix or sip, George is here to savour the moment with you. 

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The lettering was handcrafted especially for George to stand out and be more authentic. With a mix of fat bottom and Victorian in the ornaments created. The logo brings the middle ground between cool and classic.