Making Dogs Happy

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Darford has been baking premium natural dog treats since 1987, in a variety of healthy, tasty flavors.

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Building a strategically evolved brand platform from scratch, we set the stage for Darford’s continued success. Creating an emotional appeal and bridging that human-centric connection, we effectively highlighted how Darford fits alongside both pet and owner and enhances the moments between them. The new brand platform amplified the impact of all future initiatives, and added value by providing absolute brand clarity, strong differentiation and distinction.